Golf Club Hokum

Reading Seth's Blog today, something came to mind.  I suspect that if using science, we ever measured the effect of game improvement clubs on people's actual golf scores, there would be almost zero correlation (and a billion dollar industry would be at risk)

I have a 20 year old putter that putts very well, if I play a lot and practice a lot.  If I don't, it doesn't.  I'm not sure that any "elimination of skid" or starting the ball rolling quicker or "moment of inertia" will help, nor will a carbon water bottle holder on my bike if I'm fifty pounds overweight.

Comments

[Jason Woodmansee]

Golf is hard. Technology helps. If you compared your putter and a TaylorMade putter with AGSI on a launch monitor, you would see a material difference. Confidence is what's important with golf clubs, and if you believe you hit a certain club well, you probably will, no matter what the technology involved.

We golf marketers are just here to tell you the story about how the technology helps. If you believe it, then you will be more confident using that club, which means you will hit it better, which means you will tell your friends about it, and so on.

However, I'm not sure what it means that Seth picked our putter technology description to make his point. I suppose it is a compliment of some sort...

Jason @ TaylorMade

[Ferlyn]

Thanks for your time and effort for providing this very important information. I really appreciate what you are trying to point out.