I saw this on Scott Smith's blog, and started thinking about "irrational attachments"
"I guess it wouldn’t be fair unless I confronted some of my “Irrational Attachments.” For instance, my “Irrational Attachment” to t-shirts and baseball caps. I can’t explain it, thus the irrational part, but each of these articles has some sort of meaning. Just don’t get me started on all the Green Bay Packer t-shirts I have, because I think that would be classified as a “Neurotic Irrational Attachment.” But I could tell you where and when I got each of them, and what the Packers won/loss record was at the time, and which game in his string of 200 plus games Brett Favre was playing in."
A couple questions came to mind:
- Is it possible to create irrational attachment between consumers and products, or is it something that just happens organically (for instance, I am irrationally attached to an 18 year old Pistons' world championship shirt. Probably has something to do with a big happy time in my life, and the fact that the shirt is no longer produced)?
- As a business, would you want to create irrational attachment? Consider that that might mean that a consumer may never throw away the original.
What are your irrational attachments? Please comment below...